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Month: March 2017

How LinkedIN Markets On Their Own Website

LinkedIN is the go to place for job seekers and head-hunters in 2017. It has transformed into an extremely valuable tool that can be used to find a job, get new clients for a business and even advertise professional services through their PPC ads system.

It is the world number one social network for lead generation. No other social media platform is home to more professionals by demographics.

Who’s better suited to advise on how to best use LinkedIN as a marketing tool than the very people themselves.

The business solutions team at LinkedIN put together an infographic on how the internals teams within LinkedIN market on their own platform.

Insights don’t get much more valuable than this.

The information in the infographic specifically covers three tools that marketers use and reveals how linkedIN has benefited from each one.

Sponsored Posts – LinkedIN have A/B tested two pieces of sponsored content examples. One that contained statistics and one that did not. The post with at least one statistic had a 37% higher CTR (Click-Through-Rate) and received 162% more impressions compared to the one that didn’t have any stats.

Personalising InMail – LinkedIN sent personalised messages to people to increase awareness around about blog. They received 1240 blog subscriptions.

Audience Engagement – When linkedIN addressed their audience directly as opposed to indirectly, they achieved an engagement rate that was 185% higher compared to when they didn’t address their audience directly.

Keep It Short & Sweet – Posts with fewer characters saw an 18% boost in rate of engagement.

Rich Media – They saw a 38% higher CTR on rich media images compared to a standard linkshare update with a thumbnail.

 

 

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How Much Do Instagram Influencers Charge Per Sponsored Post?

Instagram is one of the fastest growing social media networks, with people all over the world downloading this app and sharing pictures with the world, many people have found ways to generate a significant income from their following. Some have even managed to build wildly profitable businesses through Instagram alone.

Moving things onto the big players of Instagram, the influencers.

What are “influencers”?

The most basic way of explaining it is that influencers are people who have gained a huge following/subscriber base. This could be the case on any social media platform or in any type of business setup. Influencers are recognised for doing something, and doing something really well, otherwise they wouldn’t be influencers!

Instagram influencers are charging $271 on average per sponsored post. This is according to recent research that was completed by Influence.co

The report was created based on information from a survey of over 500 influencers on Instagram. Most of the people surveyed are based in the United States and focus on lifestyle topics like fitness, modelling and pets.

The research found that the average cost for a sponsored post varies significantly based on the industry.

It was found that modelling influencer charge on average the most ($434) per sponsored post. Music influencers charge the least amount of money on average ($201) less than half of what models normally charge!

The cost per post on Instagram is directly related to the number of followers a particular influencer has. The more followers, the more they charge per post!

Influencers that have 100k+ followers usually charge over $700 per post. People with less than 1k followers charge around $83 on average.

Men charge more than women influencers. On average, guys charge around $358 compared with just $218 for girls.

This is interesting to note because these influencers had roughly the same audience sizes.

 

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The Science Behind Amazing Product Packaging

If you’ve ever ordered something from Amazon before, you would’ve received an email from them asking you to rate your shipping package.

Amazon is a company that takes their packaging seriously and they should! Packaging not only keeps the product safe and secure but it’s also the first impression your customers get about your product.

By having awesome packaging, you’re getting off to the best start in terms of product quality and brand reputation.

Getting packaging wrong can actually cost you sales in your business.

We’re lucky enough to live in a time were there have been many innovations when it comes to product packaging, as an infographic by Direct Packaging Solutions explains.

Some of the innovations include retail packaging that allows consumers to feel inside the box, the use of super lightweight materials and packaging that can even be safely baked or microwaved.

This infographic goes into great detail on the different materials packaging is made out of, why packaging is so important as well as how to “hack” your packaging to make if more effective.

Check it out:

What we found interesting about this highly informative infographic was the neuroscience behind product packaging. The way we perceive the product and way it makes us feels has a huge bearing on whether we like the product or not. Packaging innovations such as allowing the consumer to touch the product has introduced a new sensory experience that allows us to experience more of the product before buying it.

The hacks of effective packaging section demonstrates that packaging isn’t as simple as most people assume. There is so much science and data that drives the design and strategy for companies that produce packaging. Not only does the packaging need to meet the demands of the product, legislation and environment. It must also cater to the requirements of the consumer, retailer and marketer!

There is so much more to packaging than brown boxes!…