The marketers of today are facing more challenges than ever before. Not only do they have to come up with compelling ideas and campaigns that stand out, they have to compete with competition from all over the place.
This isn’t even factoring in that consumers are increasingly becoming blind to ads as they’re bombarded with messages every single day.
If brands are looking for ways to really connect with customers, they need to find unique ways of doing it.
Audience targeting is hyper-important today. If you aren’t targeting a specific type of person, you’re throwing things at a wall and seeing what sticks.
Here are five simple steps you can follow to target your audience successfully. The most important thing here is to combine the right message with the right target audience.
Advanced tracking features like the Facebook pixel allow you to gather a high amount of detailed data about your audience. Pixels are essentially lines of code that enable websites to track and pass anonymous information about your visitors to you.
This provides a better understand of customer behaviors and enables you to optimize your campaigns for a better return on investment.
Find Out Who’s Clicking & Converting
Installing advanced tracking features enables you to differentiate between the people who click and the people who convert. The insights you gather from your tracking might paint a completely different picture to what you assumed about your target audience.
This is why data is so powerful. It enables you to see the cold, hard, facts about your marketing.
For example, your tracking system might reveal to you that your actual target audience is completely different to the type of people you’re actually trying to target. This type of mismatch is a recipe for terrible conversions.
When it comes to online marketing. There is no such thing as a one-size-fits-all campaign. Different people respond to different types of messaging. You need to be sending messages that resonate with your subscribers. This will help you to increase your sales.
The data you extract for your visitor activity can be utilized to customize your messaging for further engagement down the road.
If you’re a big brand company looking for increase the size of your audience. Lookalike modeling is a fantastic feature that is offered on many advanced tracking systems.
Lookalike modeling enables you to expand your reach by finding people similar to the ones who have subscribed and converted in any of your previous campaigns. By targeting people similar to your target audience, you’re much more likely to attract better prospects for your business.
Good old retargeting. Proven many times to explode your results and provide a fantastic return on investment.
Retargeting enables you to target people that have previously visited your website. You know those ads that follow you around? That’s retargeting!
Retargeting can be configured around previous interactions with your business. This can be things like product searches, ad clicks, and shopping basket addition.