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How LinkedIN Markets On Their Own Website

LinkedIN is the go to place for job seekers and head-hunters in 2017. It has transformed into an extremely valuable tool that can be used to find a job, get new clients for a business and even advertise professional services through their PPC ads system.

It is the world number one social network for lead generation. No other social media platform is home to more professionals by demographics.

Who’s better suited to advise on how to best use LinkedIN as a marketing tool than the very people themselves.

The business solutions team at LinkedIN put together an infographic on how the internals teams within LinkedIN market on their own platform.

Insights don’t get much more valuable than this.

The information in the infographic specifically covers three tools that marketers use and reveals how linkedIN has benefited from each one.

Sponsored Posts – LinkedIN have A/B tested two pieces of sponsored content examples. One that contained statistics and one that did not. The post with at least one statistic had a 37% higher CTR (Click-Through-Rate) and received 162% more impressions compared to the one that didn’t have any stats.

Personalising InMail – LinkedIN sent personalised messages to people to increase awareness around about blog. They received 1240 blog subscriptions.

Audience Engagement – When linkedIN addressed their audience directly as opposed to indirectly, they achieved an engagement rate that was 185% higher compared to when they didn’t address their audience directly.

Keep It Short & Sweet – Posts with fewer characters saw an 18% boost in rate of engagement.

Rich Media – They saw a 38% higher CTR on rich media images compared to a standard linkshare update with a thumbnail.




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