So you’ve created your dream business online and you’ve done everything to perfect your products and services. What’s the next step?
Putting your business in front of the prospects.
Before we jump into the two effective ways to start marketing your online business, let’s talk about how the internet has exploded our opportunities for business.
The business models that run most internet companies didn’t even exist just twenty years ago. They’re now the foundations for thousands of million dollar businesses. There are dozens of online business ideas that are based on business models that are entirely new.
Creating wealth in your life is now entirely possible and within reach of anyone who has basic internet amenities and computer equipment.
Heck, you can start a wildly profitable consulting business for almost nothing. This is actually one of the best ways to get started online. Why? Because you can use your existing expertise to get clients without learning an entirely new skill set from scratch. The father of the consutling business model is a guy called Sam Ovens. He stumbled onto this business model while struggling to make ends meet himself. He now spends his time teaching others how they can be successful through his consulting accelerator program.
This is what makes online business so wonderful. It has such a low barrier of entry and you don’t need to invest thousands of dollars to get started.
The Ever-Changing Digital Landscape
The digital world has changed, and it continues to change every day. The marketing tactics that worked wonders in the past are probably not going to do you any good these days.
Business models such as affiliate marketing and network marketing have transformed the way we do business forever. People are creating incomes from reviewing beauty products for gods sakes! Thousands of MLM companies have launched over the last decade or so and many of them have become wildly successful in this time, although if you’re looking at getting into network marketing, there are a few things you need to watch out for.
Even if you’re using some of the same strategies that were the rave a few years ago, there’s going to be new best practices. Also, there are more online businesses than ever before and competition is high, but don’t let that discourage you.
Picking two or three channels of marketing and mastering those strategies will put you light years ahead of the competition because of the concentrated quality you’ll be putting forward. That is why I have chosen two marketing methods that go hand in hand, that’ll really help your business take off.
This is going to be the two most straightforward and effective strategies to market an online business to start seeing the initial growth you need.
So, let’s get started!
Now, we all know that the best way to have a successful online business is to rank high in search engines.
It provides free, and consistent traffic to your website every single month and it’s targeted by specific keywords that are congruent to your company’s products or services.
I urge you to consistently work on your SEO through guest posting, blogging, contributing to forums, and optimizing your website.
This is the most powerful way to grow your online business but in this post, I’m going to be specifically discussing the two ways to successfully market your online business. These two methods that will help you gain the traffic you need initially while you work towards your long-term SEO goals. (Which you should constantly be working on!)
Pay-per-click is a definite must when testing your marketing and advertising your company.
The benefits of PPC is quick optimization by split testing and receiving substantial data in just a few days. This enables you to quickly test new products or services to see how your industry prospects will respond. It also allows you to acquire substantial high-ranking traffic without any SEO, or algorithms getting in the way.
The first step in successful Adwords campaigns is organization. Keeping your Adwords account organized is crucial for successful online advertising.
You’ll want to have one or two campaigns based on the different types of advertising going on. (If you’re marketing to one niche, then one campaign is fine.)
Under each campaign, you will create relevant ad groups, this will be based on the kinds of keywords that are assigned to the particular ad group. You’ll want to avoid creating more that 10 or 20 so it doesn’t get messy.
The keywords will fall under each ad group. These are the keywords people will be typing into the search engine to see your ads. So, make sure your keywords are extremely relevant to the ad groups.
If you’re completely new to online advertising and you have no idea where to begin, I have some amazing news for you.
There are online freelancers who are experts in Adwords that you can hire to create your whole entire setup in just a few days. All you need to do is inform the freelancer about the industry you’re in, the people you’re trying to attract, and the products you sell.
They probably have worked in your industry before and created success for multiple other companies in your niche, so you can feel confident in their work. This will give you the peace of mind that you have campaigns running that represent your company the way it should.
The second marketing tactic that goes hand in hand with PPC is email marketing. PPC will put people in front of your offer, they click the ad if they’re interested, then sign up on your landing page. The reason you want to bring them to a landing page with a free offer and not a sales page is because you want to give your prospects time to go through your buying cycle. There is a specific time needed in every business for someone to be ready to invest, and email marketing is an automated tool that swiftly guides your prospects through your sales funnel until they’re ready to buy.
Email marketing is a powerful way to build relationships and stay connected to the people interested in your business.
The first step in email marketing is having an easy-to-use database that sends automated emails, keeps track of names and emails, and provides data. A great option is Aweber. Aweber is user-friendly and has great support when you have any questions at all about your email marketing.
After you setup your database, you need to create content and decide how frequent your prospects will receive your emails. The goal is that you don’t want to spam them, but you always want to stay on their mind. There also needs to be a balance when writing content with pure value to promotional ratio, you can’t send your prospects ads every day, they will unsubscribe.
Common Questions About Email Auto-Responder Series
What kind of content are your prospects expecting from you?
What are the kinds of content that they would want to interact with?
How can I build a trusting relationship with my list?
Do they want a formal or informal tone?
Would they appreciate blog post links or personal vlogs?
Once you answer these questions, you can start creating amazing content that you know your future customers will be satisfied with.
Starting your online marketing journey doesn’t need to be an exhausting process where you end up spreading yourself too thin trying to fulfill all the marketing trends. Choosing two channels to master, like PPC and email marketing will bring you to expertise and help attract valuable clients to your business.
Starting your online marketing with PPC to attract targeted prospects from Google then providing them with free value and bringing them through your sales funnel in an enjoyable way for them trust your company and eventually become loyal customers is an effective way to grow your business and gain the attention you need.