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The Science Behind Amazing Product Packaging

If you’ve ever ordered something from Amazon before, you would’ve received an email from them asking you to rate your shipping package.

Amazon is a company that takes their packaging seriously and they should! Packaging not only keeps the product safe and secure but it’s also the first impression your customers get about your product.

By having awesome packaging, you’re getting off to the best start in terms of product quality and brand reputation.

Getting packaging wrong can actually cost you sales in your business.

We’re lucky enough to live in a time were there have been many innovations when it comes to product packaging, as an infographic by Direct Packaging Solutions explains.

Some of the innovations include retail packaging that allows consumers to feel inside the box, the use of super lightweight materials and packaging that can even be safely baked or microwaved.

This infographic goes into great detail on the different materials packaging is made out of, why packaging is so important as well as how to “hack” your packaging to make if more effective.

Check it out:

product packaging

What we found interesting about this highly informative infographic was the neuroscience behind product packaging. The way we perceive the product and way it makes us feels has a huge bearing on whether we like the product or not. Packaging innovations such as allowing the consumer to touch the product has introduced a new sensory experience that allows us to experience more of the product before buying it.

The hacks of effective packaging section demonstrates that packaging isn’t as simple as most people assume. There is so much science and data that drives the design and strategy for companies that produce packaging. Not only does the packaging need to meet the demands of the product, legislation and environment. It must also cater to the requirements of the consumer, retailer and marketer!

There is so much more to packaging than brown boxes!

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